Event Branding - Spring 2026
Adobe Photoshop, Illustrator
Branding created for Oregon State University's graphic design senior showcase. The goal was to reach a wide audience that would entice industry professionals and families alike to come see the capstone projects completed by the current senior cohort of graphic designers. The brand design blended architecture with nature to celebrate OSU's many iconic buildings, which sit amidst beautiful trees and plants on campus.
I helped to ideate and fine tune the final brand look, as well as coordinated any production work that was conducted at OSU. I designed the invitations, tote bags, and booklets myself, and aided on the main poster.
Physical Mock-ups
Most materials were made in-house at Oregon State University by students themselves. I was in charge of the production for the foil-stamped VIP invitations, programs, and booklets. Production work included printing, cutting, foil-stamping, and wire-stitching. Tote bags were also produced in-house through OSU's screen-printing lab.
In total 176 booklets, 150 postcards, 150 programs, and 96 tote bags were hand-made and given out to audience members.
Digital Mock-ups
In addition to physical materials, many digital assets were made. Reminders and save the date's were sent out via email and posted to the Horizons Instagram. Every designer participating in the event was posted to the Instagram, as well as production videos and interviews with students and professors. Several posters were also made to be shown on TV's within the event space.
