Faux Holiday Campaign - Fall 2025
Adobe Illustrator, Photoshop
Series of faux digital mock-ups for San Pellegrino Ciao, designed to be released during the holiday season. The goal was to create a system that aligned with the pre-existing brand of Ciao that also went beyond stereotypical holiday promotional design.
Mock-Ups
With the splash image for the homepage serving as the north star, inspiration was taken from vintage ads. I replicated the bold look and feel of Ciao through an illustrative lens, leaning into simple shapes, bold lines, and a limited color palette.
Brand Collaboration
Brookside Dark Chocolate served as a strong brand collaborator, with the idea that both products would be sold together at holiday markets. A red stripe was added to delineate the collab from the main campaign. Outdoor signage and packaging were created in addition to social posts.
